What's the Market Like?
Non-invasive body contouring has become a popular alternative to liposuction and other surgical fat removal procedures. The non-invasive body contouring market continues to grow with a 24.7% increase in 2016 to 2017 and a 20% increase from 2017 to 2018. These numbers are expected to grow as technology continues to advance over time.
Most customers lean towards non-surgical fat reduction as it provides a safer, non-invasive form of treatment for those looking to achieve their ideal body. As the market continues to grow, it is expected that more people choose non-invasive body contouring procedures over liposuction.
With the large market growth in the body contouring industry, majority of the devices are still manual and limited to the treatment of one body part.
The BodSquad team hopes to create a device that will transform the industry by automating a thermal body contouring device and expanding treatment to multiple parts of the body.
We aim to market our device to those in the cosmetic industry. More specifically plastic surgeons, cosmetic surgeons, and body sculpting clinics.
Marketing Strategy
Next Steps
Currently BodSquad’s device is a proof-of-concept that has demonstrated the feasibility and effectiveness of automating the body contouring process.
Our next steps involve developing a large scale device, called the BODPOD, that could be put on the market. As the first of its kind, the BODPOD would deliver radio frequency treatment to multiple areas of the body simultaneously. By making it a contactless, automated body contouring device that includes thermal monitoring, the operator can focus solely on observing the patient’s state.
Our Competition
As seen in the comparison above (see Table 1), our product, the BodPod, provides more cutting edge features designed for treatment efficiency and patient safety than any other device currently on the market.
Our device itself is unique to the market and makes us stand out in comparison to our competition. Patient safety is our priority, and our device is designed with more safety features than our competitors with contactless thermal body sculpting technology and real-time thermal monitoring. Creating the optimal treatment experience for our patients is also our focus. The BODPOD features automated treatment sessions and can treat multiple body parts simultaneously, which translates to less variability in patient results in shorter therapy sessions.
Our team seeks to provide the optimal user experience and continues to work towards making body contouring more accessible to the public. We take pride in making our technology unique and aspire to transform the body contouring industry with our creativity.
Although the estimated cost of the BODPOD is higher in comparison to other non-invasive devices on the market, it is the first of its kind.
The BODPOD contains all the qualities that other non-invasive devices have yet to incorporate and it can treat more than one part of the body simultaneously.